The "Monopoly" of Variable Data Tear Sheets

The word monopoly is defined as “company having exclusive ownership over a commodity or service”. There is a certain product that we create here that has been deemed a “monopoly” by a gentleman in South Carolina. It's our variable data tear sheets! They are one of a kind!

Call us a monopoly if you please, but we have yet to find anyone else that is creating the same product. If you are, please let us know, I definitely don't want to sound ignorant. We are proud to offer this exclusive product to our customers.

If your reading this blog you probably already know what a tear sheet is, but just in case you don't let me explain. A tear sheet is a marketing tool that tells a story or gives a 3rd party validation about a person, business, product, service etc. They are designed to look like they were torn from a publication, printed on real newsprint ,and sent to the consumer. Many of our customers have success with these advertorial pieces, some sending out thousands per month.

As we have developed variable data tear sheets we have begun to call the traditional one's that I just explained, “static tear sheets”. Meaning the content is fixed and doesn't change as the pieces are printed, all consumers receive the same piece. Our new capabilities allow us to create variable data tear sheets, the content in these tear sheets is variable. For example, if you were to send out 5,000 variable tear sheets to a list of 5,000 individuals each tear sheet would be different with each individuals name printed in the headline and dribbled throughout the advertorial. The article then becomes about the consumer. The difference between static vs. variable tear sheets lies in the definitions of the words.