There are really several different ways to look at the commercials from the Super Bowl.
Which commercials actually sold product, generated leads, or accomplished their objective?
AND.... which commercials were able to get that "chatter" going in the days following the Super Bowl?
Admit it; sometimes it is hard to keep your mind fresh. However, like anything worth doing in this life, we must continue to work at.
The simple fact is this: when we have a fresh mind, we are able to see what is really standing before us, we are able to better serve our clients, and we are able to find that "one idea" that changes everything.
The idea of not using a content management system.
As I continue to develop and build web-sites in a content management system (CMS) called Drupal. I look back to what I did before and realized I should have switched over a long time ago. CMS allow me to develop one main template instead of recreating pages from one main page template.
Ever since I stopped yelling and cursing at the office printer it has worked more efficiently. This has seriously started to change my life as I begin to apply it to all other applications! If you think you can, you really can. It can be as simple as walking around with a smile and creating a more constructive environment. :)
Employee surveys are often over-used and under-acted upon.
They also set up interesting expectations:
1) Since employees are promised anonymity, they should gratefully take the opportunity to be blatantly honest about their experiences, thoughts, ideas, suggestions, etc.
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Rick Hanshaw |
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The results have been amazing! I now understand the entire strategy behind his approach, and I see what I didn't see before. My clients constantly remark about the letter I sent and how mine was the only one they saved. It's all in the approach. Tom's instincts and guidance have been instrumental in building a reliable marketing system that sometimes works too well - what a terrible problem!! |
...The results have been amazing! ...  |
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"If the
prospect understood the proposition, he would not have to be sold
- he would come to buy." - James Patterson, Founder of National Cash Register |
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| Copyright © 2013 Tom Richard |
