While in college, I searched for Mr. Right. While I was by no means a pro, for the few dates I did go on, I was certainly systematic in my pre-date routine. If we could take a time machine back to my college days and you assumed the position of a fly on my wall you would surely chuckle at my strategic nature as I prepared for my date.
Imagine this: You own a chicken shack, and you need to sell more of your ten piece buckets. You decide to come up with a flyer and so you wonder, "Who should I target? Should I use the same piece for everybody or should I create different versions? Should I test them out somehow first?